by Matt | Jan 24, 2025 | Content Creation, Optimization, Tips & Advice
When you’re optimizing your website’s pages for better organic search performance, both from a content and technical perspective, it’s easy to get bogged down by the sheer number of variables to consider. Google reportedly looks at over 200 different factors when...
by Matt | Nov 1, 2024 | Content Creation, Optimization
Content marketing has been a top online marketing strategy for the past 10 years. New tactics come and go but the fundamentals of content marketing, including consistent content, have proven to work for building relationships with customers, improving search rankings,...
by Matt | Oct 12, 2024 | Content Creation, Optimization
We are in the optimization and personalization era, where search engines have largely advanced. Today, the conventional keyword strategy in SEO has transformed to encompass more sophisticated techniques. Among them is the concept surrounding Search Intent, along with...
by Matt | Sep 19, 2024 | Content Creation, Optimization, Tips & Advice
Meta tags are one of the easiest ways to win at content optimization. They’ll get you more visibility and more visitors to your site. Properly structured HTML code especially in the ‘head’ section of an HTML document is key to good SEO. What are Meta Tags? The idea of...
by Matt | Sep 5, 2024 | Content Creation, Optimization, Tips & Advice
Want to boost your search rankings? Start with On-page optimisation. Understanding why on page seo matters is key, as it helps Google know what your page is about and how valuable it is. As a foundation of good SEO it will get you results fast and make the most of any...
by Matt | Aug 20, 2024 | Content Creation, Optimization, Tips & Advice
Want to increase your site’s visibility and climb the ranks? Try simple things like writing descriptive alt tags and using the alt attribute on your images and you’ll see a big SEO boost. What are Image Alt Tags? In SEO terms, Alt Tags (also known as Alt text or Alt...